Guiding you through Digital Transformation

Digital Sherpa will help your business become "digitally fit" so you can acquire and retain more customers.  Our goal is to work with everyone around the Boardroom table. We will ensure your digital strategy is integrated effectively across disciplines and adds value to customers, employees, suppliers and partners. Digital technology is disrupting everything, but Digital Sherpa believes success will not come from technology adoption alone, but also from realignment of organisational strategy,skills and culture.  Read our credentials presentation to learn how Digital Sherpa can help your business improve its digital capabilities by introducing relevant training, fast, agile decision making and risk taking underpinned by rapid application & integration of the latest digital technology.

What is Digital Transformation or Change?

Digital transformation is the process of accelerating a company from a legacy approach to new digital ways of working & thinking, by applying new technologies such as social, mobile, analytics and the cloud, to transform the business. It involves unlearning old behaviours, different thinking, new business models, a review of leadership and data driving everything to improve the experience of all stakeholders: customers, employees, suppliers and partners. In essence, it closes the gap between what digital customers already expect (and practice themselves) and what analogue businesses actually deliver.

Become Digital Natives

To emerge as winners out of the digital revolution, all businesses need to undergo successful transformation and become digital natives. It's a change which all employees need to embrace if a culture of quick decision making & risk taking is to be encouraged. Success depends on having a clear digital strategy & delivery road map in place across your whole business. Is digital one of your strengths, not just in Marketing or IT, but in HR, Sales, Operations and Procurement? If not, Digital Sherpa can help guide you.

Apply the Technology

In a 2003 Harvard Business Review article, "IT Doesn't Matter", Nicholas Carr argued that unless a technology is proprietary to an organisation, it won't provide a competitive advantage. The trap to avoid is focusing on technology as an end in itself, instead of using it to achieve your strategic goals. All technology must exist to deliver solutions to customer problems and support exceptional experiences. Marketing, Sales and IT are better together. If your technology or your culture doesn't meet these standards, let Digital Sherpa help guide you to success.

Through the Customer Lens

Digital Sherpa is full of specialist data marketers, with experience of customer insight, segmentation, profiling, data mining and customer journey planning in both B2C and B2B categories. We understand the technology available and the merits of agile project management methodology. But, more importantly, as we understand that customers are driving digital and technological change, not IT departments, software companies or management consultants, we feel it is important to look at any digital transformation project through a customer or marketing lens. Our recommendations are based on meeting the needs of your customer, staff and business, not what technology or service we have to sell.

Improve Digital Skills and Culture

"Digitally fit" businesses  don't suffer skill gaps, particularly in understanding how digital technology & tools impact on future business performance. As important, is having teams which adapt to change quickly, work collaboratively, take calculated risks and enjoy the ride. Strong digital leadership is paramount, so you minimise the risk of losing your best talent. Employees (of all ages) want to work for a digitally savvy business. Digital Sherpa can help empower your team through de-junking the myths and embedding a no fear culture.

Data Fuels the Digital Engine

Digital transformation demands a culture where insight, analytics and data are at the heart of Board decision making. Big data is a means to an end. It needs leveraging intelligently to unleash its full power. Businesses must organise their disparate data into a "single customer view" so that customers receive consistent, personalised experiences across all devices.and touch points.  Digital Sherpa can help you create integrated, agile solutions centred around what your customers need.